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Skiing is everything to me. I try to go every year, and I could not wait for my daughter to turn four so we could take her for her first proper trip. But planning a ski holiday with a young child is a different beast. How close is ski school? Will there be food she'll actually eat? And how much is all of this going to cost?

My partner cut through the noise: just book Club Med. She was right. We went to Club Med La Plagne and had the time of our lives.

When we got home, I kept thinking about a conversation with another guest. They'd enjoyed the exact same resort, the exact same week - for £1,600 less than we paid. Not because of a discount. Because of when they'd booked.

Club Med was worth every penny. But wouldn't it be useful to know, before you commit, whether you're booking at the right moment? Which weeks sell out early and climb in price? Which are quieter and might ease?

That question became When To Book. I check prices every morning and tell you, in plain English, whether your week is climbing, easing or holding steady - so you can decide when to book with the right information.

How we're funded

When To Book is free. We may earn a commission if you book through some of our links, at no extra cost to you. That never changes what the data says. More detail.

- Connor Martin, founder. Questions? admin@whentobook.co.uk